In this article, I am going to talk about Facebook marketing but before that, we will discuss about Facebook. So, Facebook marketing has a user base of over 1 billion. So, we have the ability to reach almost anyone who is our target market on Facebook and the second one is their ability to hold attention. The average US adult spends 38 minutes per day consuming Facebook content and for context, users spend an average of 5.59 seconds looking at a website’s written content. So, first thing, you need to know that there is a personal side of Facebook and there is a business side of Facebook. The majority of its users only use the personal side, that’s the common stuff like creating posts, sharing content, and talking with friends but there is an entirely different side of Facebook which is the business side, and Facebook marketing is done on the business side of Facebook and a Facebook marketer can help you to grow your business using the business side of the Facebook.
Facebook Marketing features
So, if you are doing a business or working for a business, you are ready to get started and the first thing you need to do is, set up a business manager by going to business.facebook.com and create an account from there. You can create your Facebook business assets like your Facebook page, your ad account, your catalog, pixels, and more. The main thing is that you need to know for organic Facebook marketing is that your Facebook page. In fact, nearly everything you do on Facebook business will relate back to your page because your Facebook page is like your hub. It’s kind of like your personal website but on Facebook’s platform. So, it is very important that you set your page up for success and you know all the features available to you. We are going to look at all the powerful features available to you with Facebook marketing inside of Facebook pages.
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At the top, we have our navigation menu for the Facebook page and on the page area which basically gives you a high-level overview of everything you need to know about your page. Next to that, you have your ad center, basically, your ad center is where you are going to run a lot of ads. In the inbox, you are going to see all the incoming messages that you have coming in through your content. So, you are going to able to see the comments on posts. You are also going to able to see messages that people are sending you directly within the inbox. Next to that, you have managed jobs section, so, you can post jobs from within Facebook pages. So, you can also recruit really good talents. Next to that, you have a notification, so, it just gives you some updates in terms of what’s happening, who is a fan, who is liking your content, who is sharing your content. Next to that, you have insights. So, insights are gonna give you some analytics about your page performance, you are gonna able to see impressions, your reach, your fan growth, and a lot more. So, insides help you to determine how are your strategy is working. Then, you have publishing tools and a page quality option just under the publishing tool. You also have a big section in which you can write posts on Facebook and you can add a photo or video which is something I highly recommend. you can add a motion to your post and you can do a lot of other things such as creative Poll, create a watch party, support non-profit and also you can check in somewhere and then, even advertise some of your posts which we are going into another cool feature on the Facebook. You can also schedule a post at any time like after a day, week, or even month.
So, these are some features that Facebook provides that results in grow your business smoothly and if you don’t want to do this on your own, then, you can also hire a Facebook marketer. They can also help you in growing your business by doing just Facebook marketing
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